Come on K Swiss...

Racism Example #1 (could also qualify for sexism and classism)

Keep it pure? What exactly is pure K Swiss? The implication of this picture is that the ultimate form of purity is found in a caucasian woman who apparently loves to lounge in a country club environment. The fact that K Swiss is making a demanding statement of “keeping it pure” shows that they believe that all other products and buyers are non-pure, also known as dirty or you could go one step farther and say lower class.

If I were in charge of this advertisement, I would have people actually playing a sport instead of lounging. I would also diversify the models that were used in the advertisements.