Monday, May 7, 2012


Bud Light Superbowl Commercial.... the degrading never stops.



Sexism Ad #2

This ad is wrong on so many levels that it is actually shocking. There's a group of women attempting to hold an intellectual book study, and a man just plops down in their circle and pretty much discredits everything they are doing. The man assumes they are all stupid, and that they are wasting their time talking about books and intelligent topics. He turns a comment into a sexual remark, and says that he wants to see if one of the women can read words. He then continues to take all of their beer and turn their study circle into an unwanted party.

Beer ads like these are everywhere, and it is alarming that nothing is being said against these. As a woman, I am completely offended because it discredits everything that I claim as my identity. Women are sexualized, objectified, and looked at as ignorant by men in all of these beer commercials.

If I were in charge of this media source I would never create an ad that was so degrading to a gender. I would never enforce stereotypes the way they do.

No comments:

Post a Comment