Sunday, May 6, 2012


Confines of "Old Luxury"?? Privileged Class...


Privilege Example #2

This commercial for the new Audi is ridiculous, and honestly a little funny until it gets down to the main selling point of Audi. The "old luxury class" is confining according to Audi, and they are asking why would you want to drive a Mercedes if you're dad had one. The whole concept of one luxury style being too confining and outdated is obscene because most people will never even be able to drive a Mercedes in their lifetime let alone be given the option to drive an Audi instead of a Mercedes. This is showing the deep rooted privilege in "old money" families in our society and it shows how the privileged class can truly be oblivious to what the majority of the people are actually like. 

This ad really makes me think how I am privileged in my own life, and it makes me wonder if I have made people feel like they are less of a person because of their class. It really saddens me that our culture is this way, and something in our society needs to change the awareness that the different classes have of each other. 

No comments:

Post a Comment