Monday, May 7, 2012

Upper Class exceptions... "do whatever you want, no matter the consequences"


Classism Example #2

This Virgin Airlines ad is the epitome of upper class' freedom to live their lives in the careless way they do without considering who they may be effecting. Virgin Airlines is a privilege to fly with, so you must have some money to even be dealing with them, and then they advertise to "fool around with them" because they are the "hotter" airline. This is something you would only see from an expensive and elitist airline, because it is the people in the upper class that can afford to do things like this. They can fool around and find hotter commodities because they have that luxury.

I would do something different if I was in charge of making this ad. I would probably leave out the whole fooling around with younger, and hotter airline concept. I really dislike how that is reinforcing the approval of having affairs outside of relationships so I would make it something more positive and uplifting.

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